As a franchisor I am often asked advice on setting up new franchise systems. A recent question came in that was of interest to the Franchising Community; Is it wiser to use radius mileage rings or zip codes to determine exclusive territories when granting new franchises? Well, let’s discuss this for a moment. One problem we found when using a Mileage Territory system is that there would be over-laps and dead zones. For instance a beehive, takes up all the space, but if you stack pipes on a pallet, you have dead space between. This was a huge issue and often caused us to sell territories that looked like a city + 1/3 of another town + 1/5 of another town + 1/2 an industrial park and 2/3 of a spread out college campus. Zip Codes are okay, but they are problematic too. Sometimes city limits are the best, why? Because when a franchisee advertises in a newspaper specifically for one city or in the yellow pages, they can merely name the cities. It makes it easier for consumers. Now realize we run "mobile service franchises" which is different than a retail fixed-location, which might be better with zip codes or major street, river, or city boundaries. Sometimes it just makes sense to make the territories unique to the actual area and its defined areas based on what consumers feel are boundaries. Some people say this takes more time, but I say that it’s the best in the long run and it causes fewer issues between franchisees when it comes to spaces in between, because the franchisor, we really do not have time for that, nor should we get involved. I hope this helps you with valuable information and insight into the World of Franchising.

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As a franchisor, I am often asked for advice on the establishment of new franchise systems. A question was raised recently in the fact that the Community interest franchising, it is wiser to use the mileage radius rings or postal codes to identify areas for granting exclusive new franchises?
Well, let us on this subject for a moment. A problem that we found, if you have a mileage allowance Territory system is that there are more turns and dead zones. For example, a hive, took the entire space, but if the battery on a range of tubes, you have the space between the two deaths. It was a huge problem and often causes us to sell areas that resembled a city + 1 / 3 of another city + 1 / 5 in another city + 1 / 2 d ‘ ; an industrial park and 2 / 3 of distributed College Campus.

postcodes are in order, but they are also problematic. Sometimes the urban area are the best, why? Indeed, if a franchisee in a newspaper specifically for a city or yellow pages, they can only the names of cities. It makes it easier for consumers. Now, we realize ongoing franchise of mobile services "with the difference that the retail site of a fixed network, which could be useful, with postcodes or gr�ere road, river, or the next town. Sometimes it is only useful for the only real areas of space and its areas defined on consumer sentiment, which limits.
Some people say it more time, but I say it is the best in the long and it causes fewer problems between franchisees, when it comes d & # 39; intermediate spaces, because the franchisor, we have no time for that, we still have interfere. I hope this will help you with information and insights into the world of franchising.